If you are a regular reader of Irish blogs you will have read quite a bit about Fuschia Make Up.
They sent some products out to what seems like every beauty and lifestyle blogger in the country, some of which were amazing and others not so great.
Most bloggers focused on the (non) issue of Private Labelling, however as I sincerely don’t think that this impedes on the quality of the product or genuineness of the brand. Read about Private Labelling here.
First, a bit of background on the company.
Fuschia Make Up is a multi award winning Irish make up brand and salon. They initially launched in November 2005, opening a salon in Scotch Hall, Drogheda, and they seem to have done nothing but grow ever since.
With an additional salon in Swords and stockists throughout the country, Fuschia is becoming a familiar brand in Ireland. Next stop, it seems, is off these shores.
In the pack they sent out to me I was only really taken with one product, The Eyeshadow Palette. While other products such as the lipstick and lacquers and lip pencil were of somewhat decent quality I found them to be oily/waxy and very sloppy so I only used them once. The eye brow wax palette I was sent couldn’t be compared to the Wet N Wild one I use every day so, again, it only got one trial.
The Eyeshadow palette, however, is a different story. Much like MAC, Fuschia give you the option to create your own palette. The colours they send me were soft, neutral colours that I probably would have picked myself.
The texture of the shadows is soft, they blend exceptionally well and they last all day. That is three of the boxes ticked when it comes to eyeshadow quality.
The Palette has been awarded everyday usage status in my house, noting that even my mother has sneaked it a few times. Yes, ma’, if you’re reading, I know what you’ve been up to; I know my shades!
For something I’ve been sent by a company or PR to work it’s way into my daily routine is a testament to it’s quality, particularly with eyeshadow as I tend to be loyal to MAC, Bourjois and MUA in that respect. Top marks on quality and shade for Fuschia’s custom palette.
However, and I regret that there is a however, that I find the price bothersome. The price list I was given states that the five pan palette is €40, although the company is endeavouring to lower prices as a result of blogger feedback. While I don’t want to get bogged down into Private Labelling, as I said, I don’t think it’s an issue so long as the product is usable, the price is a little jarring because you could probably get it else where for cheaper. Crown Brushes, one of the most successful private label brands, offers a 26 colour palette for around €26 and a counter palette which is a duplicate in terms of packaging for Fuschia’s eye palette for €28. This does make you think.
Overall, I’m impressed with Fuschia as a brand; I think how they have grown their business in less than ten years is phenomenal and I commend their business acumen and enterprise skills. Although some of the products they are selling a below standard, I feel the palette could be their saving grace if they price it a little more fairly; at €40 I wouldn’t be in a rush to purchase it, particularly when I can get an Urban Decay Palette for only a couple of euro more.